Lisbon Fashion week Moda Lisboa 2012 is back in town, this time for their “Freedom” show. Naturally, I wondered, freedom from what? And for whom? I don’t think that they are talking about the same freedom that Adam Weishaupt was talking about. Probably the freedom from having to wear last year’s blasé threads.
Definitely no sneaking in this year. I’m a “Loreal ProfessionaL” this time. You have to pronounce the “L” at the end to make it sound more obnoxious. I got these passes from a real professional at Loreal. She told me that not only could I see the fashion shows, but I also had access to the open bar! Super skinny scantily clad girls and free booze!? Count me in.
Honestly, I don’t I could have gotten in this year without a pass. Security was way tighter and they were everywhere with their scanning devices scrutinizing passes. I guess my “Asian-dude-with-a-camera-must-be-a-journalist” gimmick wouldn’t have worked. But it’s ok, I didn’t have to use it.
As opposed to last year, the runway was in the form of a square. The best seats were the ones where you could see the models walking right towards you. Since I only had a lowly Guest pass and not one of the fancier ones I had to take a seat closer to the back.
I was only able to get a few decent shots of Pedro Pedro’s collection from my initial vantage point. I did get to shoot a video of all the models at the end when they all came out to show off the entire collection.
Now for some free drinks. Back in the common area (where you still had to present your badge) there were various stands with companies plying their wares. Maxim, GQ, Loreal, and N’Espresso were there to name a few.
Jameson and Coke, please. BIGADO. This open bar room is called the LFW Room. What does that acronym stand for? I have no idea…put your guesses in the comments!
This was a surreal moment. In the LFW Room they had large speakers that would sound a gong like sound announcing that it was time to stop drinking and start going back to the stages for the next show. Up next is Alexandra Moura, a Portuguese designer.
Where’s the pool, Bro?
My favorite outfit of the night above.
WHERE’S THE POOL SISTER?
I hope you enjoyed Pedro Pedro and Alexandra Moura at Moda Lisboa 2012 “Freedom”. What did you think about the show? Leave a comment below! Thanks for reading.